Jordi Alba-Canals, PhD. is the Chief Scientific Officer at Lighthouse -DIG, Senior Research Scientist at Barcelona Children's Hospital, and Affiliate Researcher at Tufts U. After years in Academia in Spain, Netherlands, and the US, He joined the talented team at LIGHTHOUSE-DIG and to empower institutions to succeed to disrupt their technological-based business model through applied research. His work topic is related to designing cloud-based robotic systems compliant with human rights and fulfil human needs in terms of authority, harm, and fairness. How we can guarantee data protection and privacy, and how we can drive behavior change through empathic technology without too much deception.