Privacy Engineer, owner of consultancy Competing on Privacy, Member of the EDPS Ethics Advisory Group and Board Member of the European Centre on Privacy and Cybersecurity (ECPC) at Maastricht University. Aurélie Pols designs data privacy best practices: documenting data flows, minimising risk related to data uses, solving for data quality. She spent 18 years optimising digital data-based decision-making processes. She co-founded and sold her start-up to Digitas LBi (Publicis). Used to following the money to optimise data trails, she follows data to minimise risks, touching upon security practices and ethical data uses.